DSA Speak: 
James Thacker of JJ Financial Shares Insights on His Two-Decades Strong Rewarding Journey with Tata Motors Finance
Nestled within the heart of Gandhidham's industrious landscape, where commerce flows with the force of a mighty river, Mr. James Thacker, Partner – JJ Financial, has stood the test of time and has emerged as a valuable commercial vehicle channel partner in the region and beyond. Affectionately known as “James Bhai” within industry circles, Mr. James Thacker’s association with Tata Motors Finance (TMF) exemplifies the spirit of unwavering commitment, dating back to his humble beginnings in the year 1999 as a tanker fleet operator himself and an esteemed customer of Tata Motors Finance.
Today, with a wealth of tested field expertise, James has made his mark as a distinguished channel partner for Tata Motors Finance. Now, marking his remarkable 20th year as a seasoned channel partner in the CV industry, he brings his personal touch to the operations of not one, but two prominent Commercial Vehicle DSA firms.
Mr. James's strengths lie not only in his extensive knowledge of the industry but also in his ability to comprehend the unique and timely needs of fleet operators. His on-ground intelligence, honed over two decades, is a prized asset in the fast-paced world of Commercial Vehicle financing. Reflecting on his decades strong experience, Mr. Thacker asserts, "Having once been a fleet operator myself at one point, I acquired a profound understanding of the commercial vehicle industry's financing needs. This personal experience has enabled me to closely build relationships with CV operators, anticipate their challenges, and provide them timely solutions that go beyond financial transactions and working hours.”
James's reputation precedes him in the industry. He attributes this to his deep-rooted understanding of the industry, built from the ground up, and his commitment to teamwork. His teams and presence spreads across Gandhidham, Bhuj, Mundra, and Mumbai.
“The sourcing of customers is always a challenging aspect of our work owing to tight market competition, but with Tata Motors Finance’s timely support and its highly capable team, Tata Motors vehicles and Tata Motors Finance have found a special place in the hearts of our CV customers and it's truly a team sport for us,” says Mr. James Thacker, Partner, JJ Financials.
For Mr. James, trust is the cornerstone of success, and his long-term relationship with Tata Motors Finance is a testament to the reciprocal trust backed by his proven track record and Tata Motors Finance sanctioned RC Limit eligibility, the highest in the industry, standing at an impressive INR 30 crores, showcasing his reliability and credibility backing Mr. James.
In Gandhidham, Mr. James's strategic customer base has grown up to over 300+ since 2011, with a minimum of 10,000 vehicles financed through JJ Financials channel during this period. Mr. James spotlights that 50% of his business portfolio alone accounts for Tata Motors Finance.
With an eye on the future, Mr. James predicts a booming logistics industry in Gujrat’s Mundra and Kandla region, strongly driven by increasing import and export load with container truck movements in Mundra have reached 8,000 to 10,000 Per Day in and out, while the ceramic industry in Morbi adds another 5,000 container trucks to the mix.
His commitment towards Tata Motors Finance goes beyond numbers. James proudly states, "We are Tata Family. In our industry, it's about trust and a long-term relationship. TMF has always listened to us and positively implemented our feedback. Their commitment is backed by reliability and transparency."
One of James's remarkable achievements has been pioneering fuel loans from Tata Motors Finance as a channel partner. He elaborates, "Fuel loan has been our highest booking, and we were the TMF’s first channel partner to work on it.”
It's James's positive approach, unwavering commitment to giving his best, and his dedication to maintaining strong relationships that define his qualities. Building up his momentum further, Mr. James is taking steps towards financing commercial vehicles overall up to Rs. 80 Crs (maintain either RS or INR throughout) Per Month in next five years.
Lastly, for Mr. James, his success mantra is simple but profound: "Work with trust and think long term for life." James believes in giving as much service as possible, and Tata Motors Finance, with its prompt replies, systematic operations, and commitment to reliability and transparency, makes this philosophy easier to uphold.
